This tool helps teams collect feedback when pitching their concept solution to project stakeholders. It is important to listen intently and capture as much feedback as possible.

 

The 4Ls is a method that is useful to help a team improve continuously.

After you have taken feedback notes, categorize them using the 4 Ls and then it will be easier to turn them into actionable tasks. (The 4Ls is a method Initially developed by Mary Gorman and Ellen Gottesdiener).

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During feedback you will mostly hear things like:

“Here is a new piece of information that says...”

“I really loved…”

You might also hear things like:

“if only there was…”

“I wish there was…”.

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1. Assign a team member to take feedback notes while you are pitching. 

 

 

2. Try to categorise the feedback using the 4Ls:

 

- Liked – What did your audience like about the presentation? Or a particular aspect/part of it?

 

- Learned – What new information did you learn from the feedback provided? Is there anything that could be utilised to your advantage?

 

- Lacked – What seemed to be missing from the presentation? Was there something unclear that needs further development or researches?

 

- Longed for – What there something completely new that your audience wishes to see in the presentation, and would make it more impactful?. 

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The 4Ls is a method Initially developed by Mary Gorman and Ellen Gottesdiener. 

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3. After the pitch, turn the feedback into action points, signaling what needs to change, which steps should be followed and who will be responsible for that change.

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