Persona Characterisation

AIM

STEPS

This tool will help teams understand their stakeholders better. Once you have filled out your "Conservation Challenge" Canvas,  you can go deeper into characterising your stakeholders by analysing personas. '

While stakeholders must be real people, non-humans and institutions, personas are fictional representations of individuals whose general characteristics represent that group, they are "archetypes". While your human and non-human personas will be fictional, your organisation persona can represent an existing organisation or institution, or it can be a fictional one that you will need to create/support in your project. 

- this work is in progress- 

Materials

- Pens

- Canvas template

Difficulty
Medium

Duration
30-60 minutes

Materials
- Pens
- Canvas template 

Human Persona
Organisation Persona
Non-human persona

CREDITS: Created by Gabriela Baron 2020.